Marketing and Distribution Company in Pune

When  milk dairy products marketing a dairy product, the most important aspect of your strategy is determining your competition and audience. By establishing these parameters, you can decide what aspect of your dairy business to highlight and where will be the most effective place to advertise to capture your target audience. Understanding the dairy business and products thoroughly will help you discern your advertising assets and weaknesses. If you thought that all the action in business was concentrated around the e-commerce sector, you could not be more wrong. The unlikely category of milk and dairy products has been seeing some of the most frenetic activity over the past couple of years. Multinational and Indian corporate giants have jumped into the market. Start-ups have cropped up. Fundraising is taking place at a frenzied pace, both from the equity markets and via private equity funding. And new products and innovations are being launched fast and furious. Meanwhile, the R...

Spring  cleaning household marketing time is here, meaning you are likely flinging open the windows and getting prepared for some washing and scrubbing. This annual activity seems to unite young and old and remind us of more traditional times. After all, lots of things have changed, but we still clean the same, right? Well, not so fast! While many images seen in cleaning advertisements seem to be timeless, the way we clean has always been tied to technology. Additionally, the ways in which these products are marketed to consumers are linked to technology – thus both constantly evolving. Some messaging may stay consistent, such as conveying that the product will make the user’s life simpler, but the way these messages and products reach consumers has progressed greatly over the past 150 years  tea coffee  are must-haves for people all over the world. Whether one needs it just to get through the day, brings you together with friends and family or else you drink it for reli...

In those glass jars, we preserve much more than just pickles. We preserve a history of recipes, a tradition that people follow and a culture that people embrace. Pickles and chutneys are a small but inseparable part of our meals. They have an audacious taste and can make any mundane meal delicious. The similarity between pickles and chutneys is that both of them are equally celebrated and eaten by Indian people. Every region has different recipes and uses different ingredients while making them. This makes them versatile and loved by all. However, they can never be a substitute to each other. Pickles and chutneys are altogether two separate things. Let’s get to know a thing or two about each of them individually. pickles and chutney marketing  are a condiment with rich flavours blasting in. Ever since childhood we are aware of the pickle-making tradition at home and how the whole family enjoys it. Raw mangoes are cut in bulk, marinated, and then left to dry in the sun. Then they ar...

  WHY BRAND NEED TO FOCUS ON HORECA CHANNEL ? Nielson, in a recent report, mentions that only 31 out of 15000 product launches succeed every year. The reason why the rest of the brands fail is the lack of an all-pervasive distribution strategy. It is interesting to know that the best FMCG companies manage to penetrate only 30-40% Kirana stores with their top brands stagnating at a penetration level of not more than 50%. However, HORECA as an alternate model and independent segment has gathered immense focus owing to its contribution that is higher than retail. In addition to traditional Kirana stores, Modern Trade, and General Trade, FMCGs are building a strong focus on the HORECA channel as well. WHY BRAND NEED A HORECA MARKET? India becoming the world’s fifth-largest destination in the retail sector, this segment also takes up 75% sales against retail. Global FMCG players show confidence in the Indian markets due to robust household demands. By driving the growth, the fast-moving...

Well, the extended period of lockdown and indoor stay all the time has made me realize the things I love the most in my life. I missed having my tomato tossed cheesy pizza and masala French fries over a cup of cold coffee on the counter I used to go to every other day. And let’s not get started with tandooris, dosas, pakodas, street foods, and whatnot. Pretty sure, many of you would already have familiar experiences of missing out on your favorite dishes, and yes, we are talking about the great Indian Food Industry here.  Ho-Re-Ca is an abbreviation for Hotels, Restaurants & Cafes . It is used interchangeably with the food industry . We all know our restaurants by the food they serve or the ambiance they provide. But what makes all of these seamless? Efficient management and numerous backstage operations. One such significant operation is the sourcing of raw materials and its supply chain management. The Hotels, Restaurants & Cafes are among the biggest revenue generators f...

There are two types of people in this world: those that love to shop, and those that hate to shop. I would say I’m more of a hater than a lover myself, but we all have to do it from time to time. In this consumer-driven world we live in, there are messages left, right, and sideways trying to convince us to buy one product or another. This is what makes retail marketing so darn challenging. Retailers are often fighting for attention to get prospects to hit the “buy” button or come to their brick and mortar storefront and swipe their cards. And with such a big shift to ecommerce dominating the retail space, those who are managing storefronts may be suffering. According to Big Commerce,  51% of Americans prefer to shop online,  and almost everyone – 96% – has made an online purchase in their life (not surprising to me!). So if you are retailer with a store presence, how can you get shoppers to come by? The old strategies of simply having a good location or putting ...